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About

About

Built around one uncomfortable fact.

Published research on the experience of gestational diabetes reports guilt, self-blame and shame as near-universal. That finding shaped this product more than any feature request could have.

A woman resting on a linen sofa in soft evening lamplight

Gestational diabetes is usually diagnosed between 24 and 28 weeks. From that day a woman is asked to test her blood four times daily, time her meals against a clock, and think carefully about food six times a day — while pregnant, probably not sleeping, and worried about her baby.

She is handed a meter, a target sheet, and a folded paper log.

We thought that was a strange place for the support to stop.

What that meant in practice

Above target is amber

Never red. A woman who feels alarmed four times a day stops looking.

Scored on effort

On whether you logged and moved. Not on what your placenta decided.

Nothing nags

No streak guilt, no red badges. A missed day simply isn't counted.

Satisfaction is tracked

Under-eating is a real risk with this diagnosis. It deserved a field.

What we refuse to do

We don't set your targets. We don't suggest what to eat. We don't interpret your numbers, and we don't claim that using a tracking tool changes a pregnancy outcome. There is no evidence for that claim and we won't make it to sell a product.

What GlucoMum does is narrower and, we think, more honest: it takes the information you're already required to collect and makes it fast to record, clear to read, and genuinely useful when you sit down in front of a clinician. The medicine belongs to your care team. The organising belongs to us.

The test we hold it to

Not whether it looks impressive on the day it's bought. Whether a woman is still opening it in week 36 — tired, uncomfortable, three months into testing her blood four times a day. Everything here is built for the version of you who is exhausted, not the version who is enthusiastic on day one.